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Avenida de Altares

La Plaza Avenida

La Plaza will host its fifth annual Avenida de Altares (Avenue of the Altars), a free, in-person event celebrating Dia de Los Muertos (Day of the Dead) at the School of Arts & Culture at the Mexican Heritage Plaza (La Plaza).

Avenida de Altares is an immersive experience featuring a beautifully curated altar walk, starting at the intersection of Alum Rock Avenue between King Road all the way to the entrance of Highway 101. The evening will begin with a traditional Aztec dance performance by Calpulli Tonalehqueh alongside a massive art installation.

Attendees will then continue along Alum Rock Avenue to view the altars and enjoy several more performances, like DJs and Folklórico dancing, scattered throughout the route. After taking in the cultural sights and tasting local fare on the Avenue, community members can make their way into La Plaza for a variety of activities, including a small vendor market, tarot card reading booth, a picturesque cemetery featuring more altars, and delicious food and beverages. Folks can also check out the art gallery, which will be showcasing “Afterlife,” an exhibition with over 100 locally curated art pieces.

To cap off this magical evening, Bay Area cumbia legends La Misa Negra will perform and lead a dance party at La Plaza. Each year, during Dia de Los Muertos, Mexico and other Latin American countries honor their departed loved ones by creating traditional altars and reunions. Thousands gather to celebrate by making altars at the gravesites of deceased family members, friends, and loved ones, decorated with flowers, candles and photos. Through Avenida de Altares, the attendees will learn more about the history of Dia de Los Muertos while exploring the Mayfair community, one of East San José’s most culturally rich neighborhoods.



Sat, Oct 30, 2021

5:30PM – 10:30PM, Free



School of Arts & Culture at Mexican Heritage Plaza
1700 Alum Rock Ave., San Jose, CA 95116


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