Led by Vietnamese American designer Christina Bui, she spearheads her family-owned business to preserve Vietnamese culture and art through fashion, drawing on her great taste, fashion background, and practicality combined with her awareness of what makes people comfortable. Her creations of áo dài reflect both her Vietnamese heritage and her current American home.

Her craft reflects a rich cultural background with experience working with the fashion powerhouses. Her couture speaks of her remarkable ability to evolve in response to time and place. She gives in to the will of pragmatism as the Vietnamese ties to the West have grown.